SPEAKER 1: Over the years, technology has changed dramatically, and so have styles of advertising. The following commercials for Coca-Cola show how big ideas in advertising have evolved since the advent of television. 

SPEAKER 2: (SINGING) There are times every day as you work or you play, when a pause would be welcome to you. And it's then that you find the right thought in your mind that only a coke will do. 50 million times a day at home, at work, or on the way. There's nothing like a Coca-Cola, nothing like a Coke. 

SPEAKER 3: Nothing, nothing else gives you the racing sparkle and the bright little lift that's so delightfully yours in ice cold Coca-Cola. Coke has a distinctive flavor all its own that no one has ever succeeded in matching. No wonder Coca-cola is the most asked for soft drink in the world. 

SPEAKER 2: (SINGING) 50 million times a day at home, at work, or on the way, there's nothing like a Coca-Cola, nothing like a Coke. 

[MUSIC PLAYING] 

SPEAKER 4: (SINGING) Be really refreshed! King-sized Coke has more for you. King-sized Coke has more for you. King-sized Coke has more for you. Get value, lift, refreshment too. King-sized Coke is big, big, big, big big. King-sized Coke gives you big value for after you pour. There's still much more. King size Coke has more for you. King size Coke has more for you. King size Coke has more for you. Get value [INAUDIBLE] refreshment too. Get King size Coca Cola now. Yeah. 

(SINGING) Coca Cola, Coca Cola. Things go better with Coca Cola. Things go better with Coke. Life is much more fun when you're refreshed. And Coke refreshes you best. It's the refreshing-est. Food goes better with, fun goes better with, you go better with Coke. A real live [INAUDIBLE] extra fun, and you and everything you do. So things go better with Coca Cola. Things go better with Coke. 

SPEAKER 5: Right now, why not let an ice cold Coke make things go better for you? Mmm. Cold, crisp, never too sweet. Fun, food, and people all the spirited taste of ice-cold Coke to be re-refreshed. 

[MUSIC PLAYING] 

SPEAKER 6: (SINGING) I'd like to buy the world a home and furnish it with love. Grow apple trees and honey bees and snow white turtle doves. I'd like to teach the world to sing in perfect harmony. I'd like to buy the world a Coke and keep it company. I'd like to teach the world to sing in perfect harmony. I'd like to buy the world a Coke and keep it company. It's the real thing. Coke is what the world wants today. Coca Cola is the real thing. Coke is what the world wants today. Coca Cola is the real thing. 

SPEAKER 7: The surf at Big Sur pounding the rocks into the shape of dreams. The random energy of the Big Apple Saturday night. Iowa farmers harvesting the land near the smell of home-made bread. And when you're thirsty, the taste of a ice-cold Coca-Cola. 

Now, you stop and think for just a moment. You'll find we've got more of the good things in this country than anywhere else in the world. Have a Coke, and start looking up. 

[MUSIC PLAYING] 

[BACKGROUND NOISES AND CHATTER] 

SPEAKER 8: Mr. Greene? Mr. Greene? 

SPEAKER 9: Yeah? 

SPEAKER 8: You-- you need any help? 

SPEAKER 9: Uh-uh. 

SPEAKER 8: I just want you to know I think-- I think you're the best ever. 

SPEAKER 9: Yeah. Sure. 

SPEAKER 8: Want my Coke? It's OK. You can have it. 

SPEAKER 9: No. No. 

SPEAKER 8: Really, you can have it. 

SPEAKER 9: [SIGHING] OK. Thanks. 

[MUSIC PLAYING] 

SPEAKER 8: See you around. 

[MUSIC PLAYING] 

SPEAKER 9: Hey, kid. Catch. 

SPEAKER 8: Wow. Thanks, Mean Joe. 

[MUSIC PLAYING] 

SPEAKER 10: You are about to experience something new. 

[CAN OPENING] 

A new wave of taste that will stretch your imagination-- a taste so smooth, so refreshing, so irresistible, your only choice will be to catch it. Catch the wave. Coke. 

[MUSIC PLAYING] 

SPEAKER 11: (SINGING) Can't beat it, the feeling you get from a Coca Cola classic. You can't beat it. You can't beat the feeling. Can't beat the real thing. It's a splash in the heat of day, a shiver that's coming your way. Just a sip, and you're gonna say, hey, hey, hey. Can't top it. Can't stop it. A feeling so real, you just gotta share it. [? Pop pop ?] it. You can't beat the feeling. Can't shake it. Can't fake it. The feeling you get from a Coca Cola classic. Can't beat it. You can't beat the real thing. Can't beat the feeling. 

SPEAKER 12: Are you sure it's going to work, Grandpa? 

SPEAKER 13: Once we get up. I got a good feeling about this one. 

SPEAKER 12: You mean like the time we took Grandma water-skiing? 

SPEAKER 13: No. Silver shovel. Look at Grandma's fruitcake. And now, Grandpa's magic pine cone. 

[MUSIC PLAYING] 

In exactly two weeks, we should see something. 

SPEAKER 12: Is it time, Grandpa? 

SPEAKER 13: It's time. Let's go! 

[MUSIC PLAYING] 

SPEAKER 14: We were six weeks from graduation, the five of us. 

[MUSIC PLAYING] 

Riding home from the concert in the car with no air. And it hit me. That was the best night of my life, and I kind of wished we could all stay on that trip forever. 

[MUSIC PLAYING] 

SPEAKER 15: This is Kingston County, Maine. There are four surfers here-- Bug, Simon, Moony, and me. The waves are kind of small, and we only have one surfboard. Most of the time, I'll just ride a few waves and come back in. You know, sometimes, talking about surfing with your friends is better than surfing without them. 

[MUSIC PLAYING]